MARKETING UPDATES
Past events
SaMoTer | May 6 - 9, Verona
Together with our Italian dealer network, we participated in SaMoTer Verona 2026, one of the leading construction equipment exhibitions in Southern Europe. The event provided a valuable opportunity to engage with customers, showcase our latest solutions, and strengthen relationships across the Italian market. Through our joint presence, we highlighted our commitment to supporting customers with innovative equipment, expert service, and a strong local dealer network.
Dealer Meeting | March 11 - 13, Amsterdam
Our March Dealer Meeting focused on the LANDCROS initiative and the roadmap towards our upcoming name change. Dealers received updates on the strategic direction, key deliverables, and planned initiatives for 2026, along with practical guidance on how we will support them throughout the transition. The event equipped participants with clear actions and resources to help drive business success during this important transformation.
Dealer Marketing Event | Jan 15 - 16, Amsterdam
At our Dealer Marketing Event in January, marketing representatives from across our dealer network came together to align on the LANDCROS transformation and the upcoming company name change. The event focused on marketing readiness, communication planning, and brand transition activities, providing participants with an early view of the initiatives and campaigns planned for 2026.
Service Management Meeting 2025
What truly defines us is what we deliver time and again — and that’s reliable, high-quality support to our partners. During this year’s SMM event on May 14–15, we reconnected with our Dealer network to showcase the latest Hitachi developments, exchange knowledge, and strengthen the collaboration that keeps us all moving forward.
Customer Visits
Kiesel | Germany
Jun, 12
Kortrijk | BE
May, 22
Delvator | Sweden
Apr, 24
May, 8
KWS | NL
Apr, 22
NASTA | Norway
Apr, 17
Probst Maveg | CH
Apr, 16
NASTA | Norway
Mar, 20
Cumela | NL
Jan, 30
Den Breejen | NL
Jan, 30
MARKETING COLLATERAL
Updated ZX95-7 Range brochure
The updated ZX95-7 range brochure includes reference to LANDCROS Connect, specification updates, and the recently introduced options of Boom Down & Float function, the Quick coupler pressure reduction function and the Attachment-setting functions.
Please note that the translated brochures will be sent to proofreaders by May 6th. The release of the translated files will depend on proofreading completion.
MARKETING CAMPAIGNS
PRESS RELEASES
Jun, 2026
Reliable Hitachi equipment and trusted Rotator support help Terrafame to meet its mining challenges
May, 2026
Hitachi Construction Machinery Europe Strengthens French Dealer Network with Expanded Partnership
Apr, 2026
First electric Hitachi ultra-large excavator in south-east Europe modernises production and reduces emissions in Montenegro mine